Promotion and image are keys to business success

Businesses of all sizes face plenty of challenges, especially when they are competing with a large number of other organisations. Promotion is very important to achieve business success but that isn't restricted to just organising and attending sales events, issuing press releases and placing advertising; successful promotion is also about how you present yourself and your business to your customers.

First impressions are very important and the majority of us form a raft of judgements within 30 seconds of meeting someone. That concept also applies to dealing with companies. For example, handwritten quotes on the back of an envelope may impress some people, but the vast majority want to give their business to someone who presents a more professional approach. That is why image is so important.

Initially building an image, and later a fully formed brand begins with the small touches; a professionally designed logo and attractive signage on business premises is an obvious start. It may seem like a big outlay but it will pay for itself in terms of the image that is projected and subsequent business generated. It marks you out as a serious contender and a business that intends to go places.

Customers need to feel confident that their suppliers are professional and reliable. Obviously being competitive, able to fulfil orders and giving good customer service are priorities, but when those factors are combined with a professional image it is an unbeatable combination.

There are other simple and inexpensive ways to present your business more professionally; starting with your outgoing mail. Haphazardly sticking stamps onto hand-written envelopes may get your mail out on time, but think about the image that presents to the recipient. Contrast that to a typed letter, folded into a window envelope and franked with your company logo. The latter is certainly more professional and buying or leasing a